Brand Experience - Left Field Productions

Barbie

the art of barbie

To highlight Barbie’s iconic status, invited contemporary artists and fashion designers, including Anthony Gormley, Sam Taylor Wood, Alexander McQueen and Versace, to pay tribute to the original supermodel. Unveiled at an gala dinner and catwalk show hosted by Victoria Beckham and Sir Elton John, the event raised money for children with HIV & AIDS, and was followed by a public exhibition, photographic book, and range of merchandise.

“Well, what can we say! What a night!

You surpassed all our expectations and organised a night to remember. Your calm approach and unstinting dedication to creating an event that no one would forget was fantastic. The entire campaign has been a huge success”

Angela Bergstein

Head of Marketing, Mattel

CANON

CANON DESIGNS FOR LIFE

A campaign to associate the Canon brand with the fashion world and to promote the lightweight, wearable properties of the IXUS. Outfits inspired by the AIDS red ribbon were commissioned from 100 designers, from Armani to Versace, for a catwalk show to raise money for HIV / AIDS. The campaign included a gala dinner, catwalk show, exhibition of designer’s sketches, visual merchandising in retail windows, and a photographic book with images by David Bailey and models including as Jodie Kidd and Sophie Dahl.

“What an incredible night,

Canon are delighted! Thank you so much. A smooth running production with great PR results. Hopefully we can work together again soon”.

Karen Pengelly

Head of Marketing, Canon

stella mccartney

stella mccartney store opening

Following the success of our store opening event the previous year, Left Field Productions were asked back to create another event to mark the first anniversary of the boutique. Staged as a kid’s first birthday party for adults, highlights included Stella ice cream vans, PB&J sandwiches and a balloon sculptor making very adult shapes.

HARPERS BAZAAR GUIDE TO THE BEST PARTIES

No.1 Fashion Party of the Year

“I wanted to thank you for being so great to work

with for the shop opening…you made my life easier, and everybody had a great time!”

Stella McCartney

“Once again you and your team kicked royal party ass

the other night. Thank you so much for working so hard, you are the best”.

Stella McCartney

montblanc

Montblanc fine jewelry launch

To communicate Montblanc’s luxurious, sophisticated, and classic yet contemporary brand values while bringing out the feminine qualities of a traditionally masculine brand, an intimate fashion show allowed guests to see the collection on models in evening wear. Following the catwalk presentation, models remained seated in luxurious set pieces so guests could view the jewelry up close to appreciate the detail and craftsmanship.

“The event was a tremendous success,

thank you so much. This was by far one of the most sophisticated events we have ever held in London and feedback from clients has been extremely positive. We’re delighted with all the press coverage we’ve had. Thank you for all you hard work”.

Rhona Luthi

Head of Marketing, Montblanc

“The entire event from start to finish was just beautiful.

Your original vision really paid off, it all just looked so elegant – the perfect embodiment of the brand. I don’t think anyone could accuse us of not being feminine enough after that!”

Keely Cameron

Marketing Co-ordinator, Montblanc

christie’s

christie’s contemporary collectors

A marketing campaign to target a younger clientele, Christie’s Contemporary Collectors (CCC( launch event adopted a ‘Twisted Traditional’ theme to present the world of Christie’s in an unexpected way. Highlights included a floor to ceiling installation of fine wines, the juxtaposition of classical and contemporary furniture, and fine jewelry modelled on drag queens.

EVENT AWARD WINNER

Best Launch Event Silver Winner

CEA AWARD WINNER

Best New Event

“The ‘Twisted Traditional’ launch of Ccc turned peoples conception of Christie’s Auction house on its head.

Guests loved the opening and still rave about it. They really admired the radical curatorial approach to the show and style of installation. Funkier than they anticipated and we showed we could let our hair down thanks to Left Field productions”

Francis Young

Head of Events, Christie’s

work of art – the next great artist

work of art tv show launch

To experience the reality TV competition to find ‘the next great artist’, potential buyers at MIPCOM in Cannes we’re given the opportunity to create their own works of art using an interactive digital graffiti wall followed by a Q&A and photo op with producer Sarah Jessica Parker.

love you to death

love you to death tv show launch

To communicate the wry and macabre tone of John Water’s black comedy about spousal murder to potential buyers at MIPTV in Cannes, the venue became a ‘Museum of Spousal Murder’ with wickedly funny set pieces to reflect the quirky storylines; a husband’s body stored in the fridge, a wife’s body in the trunk of a car and a dinner party poisoning. (Also known as ‘Til Death Do Us Part in US Markets.

EVENTIA INTERNATIONAL AWARD WINNER

Most Effective Use of a Small Budget Gold Winner

EVENTIA INTERNATIONAL AWARD WINNER

Best Promotional Communication Bronze

“Left Field immediately grasped the unique premise of ‘LYTD’ and ran with it – and they kept running!

They struck just the right tone without parodying the show and created a truly experiential event with the guests immersing themselves in the brand. The car stunt maximised the publicity and generated buzz before the guests even walked through the door. We wanted ‘LYTD’ & FremantleMedia to stand out and Left Field couldn’t have created a better showcase for us to do so”

Charlotte Saynor

Head of Events, FremantleMedia Enterprises

“You really pulled it off!

An elaborate, funny, edgy event that gave the buyers eye-catching personal photo ops, a chance to practically be IN the TV show you were selling and an all around ‘deathly good time'”.

John Waters

Host

wella shockwaves

sugababes x wella shockwaves

To promote The Sugababes as the face of Wella Shockwaves, a digital presentation was created, set to a custom-made mix of Sugababes hits, which built to a dramatic reveal of the band themselves followed by a press conference hosted by celebrity stylist Michael Douglas.

chopard

snowflake collection launch

To unveil the new Snowflake collection to VIP clients in the run up to the holidays, snow machines rigged overhead ensured it snowed in New Bond Street as guests were greeted by carol singers. Inside, the snowflake theme continued as the store was transformed into a snow-covered forest with staff and models dressed in woolly hats, scarfs and mittens.

CEA AWARD WINNER

Best Product Launch High Commendation

“Thank you for everything…it was great!!

I love your attention to detail and I look forward to your work in Cannes too!”

Celine Rocques

PR Manager, Chopard

selfridges

selfridges superbrands launch

The brief stated that the launch event should not be a typical ‘in-store’ event. To create an intimate, high energy, nightclub atmosphere in the early evening while the store was open to the public, a maze was created to channel guests into a windowless space with DJ’s and club lighting. Kabuki drops were used to gradually remove internal walls, opening up the space and revealing each of the designer outlets one by one as the party filled up, ensuring the event always felt busy.

CEA AWARD WINNER

Best Party

“I have been inundated with great feedback

from everyone at Selfridges, guests and press!”

Freddie Clarke

Head of Events, Selfridges

lbc 97.3 fm

LBC RADIO 30TH ANNIVERSARY

To celebrate 30 years of LBC and communicate its brand values of intelligent but not highbrow, irreverent but knowledgeable, and thought provoking and witty, a series of installations were created to represent a different fashion, trend, or political event from each year. Each installation had the LBC logo incorporated into the design in a humorous or light-hearted way to remind guests that LBC had been present throughout and reporting on all the events of the past 30 years.

“Thank you for your fab exhibits and wonderful professionalism

at LBC’s 30th Birthday…many thanks for your role in making it a success”

Jenny Beckman

Controller of Marketing, LBC

CAMPAIGN

CAMPAIGN PRESS AWARDS

To re-brand the long-running event to reflect the innovative nature of the awards themselves, it was moved from the Grosvenor House Ballroom to the Old Truman Brewery. The styling focused on contrasting textures, styles, and periods by juxtaposing the raw industrial venue with more luxurious and quirky furniture. Entries were also displayed for the first time using oversized guilt frames on exposed brick walls.

EVENT AWARD WINNER

Best Celebration Event Silver

EVENT AWARD WINNER

Most Improved Experiential Campaign Silver

ITMA AWARD WINNER

Best Media & Entertainment, Travel & Leisure Event Gold

ITMA AWARD WINNER

Best UK Event Silver

“I thought last night was ABSOLUTELY FANTASTIC….

you did a really superb job; the feedback from everyone was so incredibly positive. I know you worked so bloody hard, but I was really proud of everything last night. Thank you so much”.

Claire Beale

Editor, Campaign

“Congratulations on last night.

Thank you so much for all the hard work you all put into it. We aimed for something very different and very ambitious and we pulled it off. I thought the atmosphere was excellent and the event was a triumph. There is no going back to the Grosvenor House now”.

Rufus Olins

Managing Director, Haymarket Publishing & Events

focus

design centre chelsea harbour

To launch the annual Focus design show, a huge hanging installation was suspended from the roof of each dome atrium in the Design Centre Chelsea Harbour using that season’s on-trend colours of chocolate and aqua. The jigsaw shaped installation was a reference to the various areas of the centre coming back together following months of renovations.

“You have done a really wonderful job here

– the best ever AND it has been a pleasure to work with you all too.”

Helen Fifield

Managing Director, Design Centre Chelsea Harbour

my babysitter’s a vampire

my babysitter’s a vampire tv launch

To communicate the tone of the high school vampire show to potential buyers at MIP Junior in Cannes, a blood-soaked prom was created in a real school gymnasium. Highlights included vampire cheerleaders, vampire prom king and queens, a high school ‘blood drive’ with a vampire nurse, and lockers stuffed with garlic and holy water in water pistols and super-soakers.